The story is the star.

It’s not about me, it’s about the brand story. But you want to know a little more about me before we work together, and I get it. So, here is a more formal bio coupled with a little something extra to give you a sense of who I am and what drives me.

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I’ve been working in content, marketing and media for 15+ years. I’ve launched websites, including an award-winning fashion and beauty branded content website for P&G Beauty North America. I’ve been a Beauty Editor at FLARE and Glow and Editor-in-Chief at Cosmetics, 29Secrets.com, and S/ Magazine, a luxury fashion title. As Editor-in-Chief, I honed big-picture thinking, saw the white space in the market amongst the competitive set, and refreshed S/ Magazine to give it a stronger point of view, bolder visuals and deeper storytelling connected to art, design and pop culture.

I’ve learned that nothing connects quite like shared cultural moments.

Those traits gave me the chops to make the foray into PR and marketing, and I’ve been doing that ever since, consulting for PR agencies on campaigns and content strategy for new business pitches. I also worked in-house on the brand side at Staples Canada as Brand Content Manager. There, I worked across content, social and PR and advised on 360 brand campaigns. Working closely with partner agencies, I directed and guided the storytelling for Staples Canada’s B2C and B2B social, blog and long-form video content. I also creatively project-managed a two-year partnership with the Toronto Raptors, which produced breakthrough commercial content with the MLSE creative team.

Since I don’t fit into one neat little box, you could consider me an Editor-meets-Creative Director-meets-Strategist: I’ve got the strategic savvy of a marketer and the business acumen of an entrepreneur, the storytelling skills of a journalist, and the aesthetic sensibility of a creative director (directing fashion and beauty photoshoots and video helps with that).

Bottom line: I want to help you tell your brand’s story in the most innovative, engaging, and, hopefully, fun way possible. I believe that great storytelling hinges on being human-centric and often putting story above product—to entertain, inform, and educate. Great stories power brand awareness and business results, too.

Let’s work together to help get you there. ⭐