YouTube Video: Concepting
& Content Direction

Picture of Toronto photographer and visual artist Tony Gebrehiwot, whose work focuses on identity and the ongoing dialogue of social change between subject and society.
Staples Learning Ambassador Cori Stern walks us through how play-based learning can help enhance 4 key skill sets – cognitive, sensory, fine motor and discovery and exploration – the key pillars of Staples Kids Learn + Play.
To elevate Staples’ Back to School offerings in the minds of consumers, I conceptualized “The Making of...Pep Rally” - a long-form YouTube video that highlighted the trends and inspiration that went into making the fashion-forward school supplies col

Social Video: Concepting & Content Direction

Creative Project Management

Toronto Raptors x Staples 360 campaign: traditional advertising, digital and social content, contesting, and branded merch.

OG Anunoby spotted at a Staples store
OG Anunoby shopping in a Staples store
Image of OG Anunoby's OG Corp website
OG Anunoby in a suit pointing at the viewer
Image of basketball player OG Anunoby in commercial for Staples
OG Anunoby sets up an office on the basketball court in a Staples ad

Words: Editorial

Actress Angelina Jolie
IMG_3888 (2).jpg
Image of splatter of nail polish
Artist Athena Papdopoulous in her studio
Picture of actress Marion Cotillard

Words: Branded Content

Editorial: Photoshoot Direction

  • S/ Magazine

  • S/ Magazine

  • FLARE Magazine

  • FLARE Magazine

  • FLARE Magazine

  • FLARE Magazine